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An interesting statistic, particularly when you consider that in previous years, it was minimalist shoes

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An interesting statistic, particularly when you consider that in previous years, it was minimalist shoes Empty An interesting statistic, particularly when you consider that in previous years, it was minimalist shoes

Post  adamlinoby Mon Jun 03, 2013 10:01 pm

Minimalism as a fad and inconsequential footstrikes?

Two articles of interest, both connected to the barefoot running/minimalist shoe debate, and I promised on Twitter that I'd give a few more detailed thoughts.

"It appears this fad is pretty much over" - minimalist shoe sales decline

The first was this article, in Runnersworld, which quotes an industry watcher as saying that the minimalist trend is over. This is based on the reported stat that in the first quarter of 2013, running shoe sales grew in the high single figures (8%, perhaps), driven largely by sales of motion control shoes (25%) and stability shoes (10% increase). This overcame a drop in the sale of minimalist shoes, which "declined in the low teens" (so let's call it a drop of 13-14%, perhaps), and which now makes up only 4% of total running shoe sales. The industry watcher concludes "it appears this fad is pretty much over".

An interesting statistic, particularly when you consider that in previous years, it was minimalist shoes that were the fastest growing segment, while the stability and motion-control categories were stagnant or falling.

So, a reversal of sorts, but one that should not be surprising, given how overhyped the barefoot movement had been post "Born to Run". Also of note is that the end of the article makes mention of a shift away from the barefoot style minimalist shoes towards more conventional shoes that are lighter and lower to the ground than in years past. This may be the lasting legacy of the 'barefoot bubble', because it has driven the realization that the bulky, heavy and excessively cushioned shoes were not necessary and probably didn't do what they purported to. The shoe industry as a whole has adjusted its paradigm, and that is certainly a good thing, in general.

The end result, once the dust settles further, is that we've been pulled more towards the middle, which is always a good place to be when it comes to the complex physiology and biomechanics of individuals. This is an oft-repeated point here on the site, I've said it too many times, but the notion that one solution would work for everyone is clearly false, and one of a few current examples of trying to swing the pendulum from one (wrong) extreme to the other equally wrong extreme (the 10,000 hours vs genes, and low-carbohydrate diet debates are the other two).
adamlinoby
adamlinoby
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